the yankelovich partners research on advertising and marketing: -some 60 percent of consumers have a much more negative opinion of marketing and advertising now than they did a few years ago. -just 61 percent feel the amount of marketing and advertising is out of control. -about 65 percent feel constantly bombarded with too much marketing and advertising. -of consumers polled, 53 percent said that spam had turned them off to all forms of marketing and advertising. -of consumers polled, 36 percent said that the shopping experience is less enjoyable because of pressure to buy. -about 53 percent said that, for the most part, marketing and advertising do not help them shop better. -some 59 percent feel that most marketing and advertising has very little relevance to them. -just 64 percent are concerned about practices and motives of marketers and advertisers. -about 61 percent feel that marketers and advertisers don’t treat consumers with respect. -some 65 percent think there should be more limits and regulations on marketing and advertising. -about 69 percent are interested in products and services that would help them skip or block marketing. -just 33 percent would be willing to have a slightly lower standard of living to live in a society without marketing and advertising.